About Us

100% Industry-Driven Editorial Content

Lightweighting World is the only trade publication in the automotive industry exclusively dedicated to lightweighting design, engineering and manufacturing processes. We target 25,000 decision makers with every issue. This combination of targeted editorial and circulation gives you direct access to the designers, engineers, and manufacturers who need your products to succeed. No other trade publication can match the power of our vertical reach to the industry.

With technical and applications-driven content unmatched in the automotive media, Lightweighting World engages readers with focuses on all the key areas that relate to automotive lightweighting processes—including manufacturing and engineering developments, new technologies, components, and materials.

Lightweighting World is circulated to over 25,000 automotive professionals involved with engineered lightweighting applications at OEMs, Tier 1, Tier 2 and Tier 3 suppliers, engineering/consulting firms, R&D and educational organizations.

We showcase how industry leaders are tackling the most pressing materials, design, manufacturing and production challenges. Each issue delivers peer-produced technical and applications content designed to help readers gain insight and collaborate for greater results.


The Lightweighting World Editorial Advisory Board

Our thanks to these experts for taking the time to help us better serve the lightweighting community.

Carla Bailo is President and CEO of the Center for Automotive Research (CAR). With 35 years of automotive industry experience, she is an expert in engineering and vehicle program management. Under her leadership, CAR continues to be a preeminent resource for objective and unbiased research, analysis, and information regarding the North American automotive industry. In addition to her role at CAR, she is the 2016-18 VP of automotive for SAE International, a global association of more than 138,000 engineers and related technical experts in the aerospace, automotive, and commercial vehicle industries. Previously, Carla worked at Nissan North America and General Motors.


Andrew C. Halonen provides strategic marketing, sales and business development services for technology-based clients with a focus on lightweighting in transportation markets. He started Mayflower Consulting LLC in 2009 after years of industry experience. He earned a Bachelor of Science degree in mechanical engineering from Michigan Technological University, interned at Ford Motor Company and 3M, and worked at GS Engineering as business development manager before spending eight years at 3M as an application engineer, doing market research and technical sales. He started Mayflower because of his passion for matching businesses, people and technology. Andrew has a strong engineering background and is active in castings, composites, new alloy developments and additive manufacturing. You can learn more about his Mayflower work at www.lightweighting.com.


Adam Halsband is the North American market manager for Forward Engineering (FE), a global design and engineering firm based in Munich, Germany, that specializes in enabling cost-effective inclusion of fiber reinforced composites in serial mass-produced automotive structures. From concept development through serial production validation, FE supports automotive industry stakeholders in accelerating the development and commercialization of mixed-material lightweight solutions of tomorrow.


Adam Harms is a managing partner for Ruhl, a trusted industry partner focused on accelerating growth for companies specializing in advanced materials and manufacturing technology. Ruhl leverages comprehensive vehicle-design knowledge, access to key industry stakeholders and provides deep market insights to execute customer-focused, stage-gated programs that accelerate the adoption of new materials and technologies redefining the vehicles of tomorrow.


Brad Lethorn is engineering program manager for Carbon Revolution, responsible for the application of one-piece carbon fiber wheels for U.S. OEM customers. He has 20 years of experience with the engineering, design and development of aluminum body OEM base brakes and high-performance brake systems, as well as five awarded patents and five pending.


Mansour Mirdamadi is Chief Engineer at Dow Automotive Systems. With global responsibility for engineering and application development for Dow Automotive Systems products, Mansour brings expertise in design, engineering analysis, and methodology development to customers for body structures and lightweight solutions. Mansour, who joined Dow in 1988, holds a Master of Science degree in engineering mechanics and a Bachelor of Science degree in mechanical engineering from Penn State University. He holds five U.S. patents and has contributed to several international publications in the area of vehicle body structures representing structural adhesives and reinforcement systems.


Gregory E. Peterson is the Michigan Manufacturing Technology Center Principle Materials engineer assigned to the Lightweight Innovations for Tomorrow (LIFT) Institute, located in Detroit. LIFT is one of 14 nationwide federal institutes and is dedicated to advancing lightweight-metal technologies. He is contracted by NIST (National Institute for Standards and Technology) as part of a national program to accelerate emerging mass-reducing technologies into commercially viable products that can be produced by U.S. manufacturers. Gregg’s background includes OEM (Pontiac product engineering, CPC Advanced Vehicle Engineering, DaimlerChrysler SRT, Lotus), Tier 1 and startup experience in lightweight ferrous and non-ferrous body and structure design, aerodynamics, thermal systems, interiors/seating, electronic control systems and software development, advanced plastics technologies, chassis design and development, powertrain, manufacturing/processing, cost analysis and electrical power generation. He has engineered lightweight products for numerous industries including sustainable energy, military, aerospace, agriculture, truck/bus, as well as automotive. Gregg also led several government-funded, lightweighting studies used by the EPA and NHTSA to assist in developing the 2025 fuel-economy standards while at Lotus. Gregg holds numerous patents in a wide variety of fields, is an SAE (Society of Automotive Engineers) volunteer speaker at U.S. universities and a regular presenter on lightweight topics at national and international engineering conferences.


David Weiss is Vice President of engineering and R&D for Eck Industries, Inc. He is responsible for development and application of high-performance alloys and casting concepts for the foundry and their customers. David has authored more than 70 papers on the processing and application of aluminum, metal matrix composite and magnesium castings. In 2015, he received the John A. Penton Gold Medal from the American Foundry Society for pioneering work in the premium aluminum-casting industry.



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