About Us

100% Industry-Driven Editorial Content

Lightweighting World is the only trade publication in the automotive industry exclusively dedicated to lightweighting design, engineering and manufacturing processes. We target 25,000 decision makers with every issue. This combination of targeted editorial and circulation gives you direct access to the designers, engineers, and manufacturers who need your products to succeed. No other trade publication can match the power of our vertical reach to the industry.

With technical and applications-driven content unmatched in the automotive media, Lightweighting World engages readers with focuses on all the key areas that relate to automotive lightweighting processes—including manufacturing and engineering developments, new technologies, components, and materials.

Lightweighting World is circulated to over 25,000 automotive professionals involved with engineered lightweighting applications at OEMs, Tier 1, Tier 2 and Tier 3 suppliers, engineering/consulting firms, R&D and educational organizations.

We showcase how industry leaders are tackling the most pressing materials, design, manufacturing and production challenges. Each issue delivers peer-produced technical and applications content designed to help readers gain insight and collaborate for greater results.


The Lightweighting World Editorial Advisory Board

Our thanks to these experts for taking the time to help us better serve the lightweighting community.

Abey Abraham is managing director at Ducker Worldwide. He works closely with key North American and global accounts to achieve strategic growth objectives. With a core focus on Ducker’s light-vehicle and materials practice, Mr. Abraham is actively involved in client initiatives, including alternative lightweighting and materials strategies, telematics and infotainment-technology assessment, supply-chain assessments, as well as market entry in developing regions. Mr. Abraham has extensive expertise research and strategic planning in the automotive and material industries. He holds a Bachelor of Science degree in psychology from Michigan State University. He is an active member of the Society of Automotive Engineers.


Carla Bailo is President and CEO of the Center for Automotive Research (CAR). With 35 years of automotive industry experience, she is an expert in engineering and vehicle program management. Under her leadership, CAR continues to be a preeminent resource for objective and unbiased research, analysis, and information regarding the North American automotive industry. In addition to her role at CAR, she is the 2016-18 VP of automotive for SAE International, a global association of more than 138,000 engineers and related technical experts in the aerospace, automotive, and commercial vehicle industries. Previously, Carla worked at Nissan North America and General Motors.


Harold (Hal) Gerber is executive director of market development at Shiloh Industries Inc., a manufacturing organization specializing in automotive Body in-White (BIW) lightweight engineering solutions in steel, aluminum and magnesium. Mr. Gerber has worked in the die-casting industry since 1974 developing designed applications for machined pressure castings including successfully launching production structural die casting in North America. He holds a B.S. in organizational behavior and an M.S. in engineering management, both from Northwestern University. He is a long-standing member of North American Die Casting Association (NADCA) and serves on the NADCA board of governors. His expertise is in the casting engineering, casting design elements, customer collaboration, aluminum metallurgy, sales and market development, and in the development of implemented technology on the manufacturing floor.

Mario Greco is the global marketing director of automotive at Arconic, a technology, engineering and advancedmaterial manufacturer. He is responsible for the development and implementation of the marketing strategy and will lead all marketing activities globally to continue the expansion of Arconic’s automotive sheet business. Mr. Greco was previously Arconic’s director of the ground transportation market sector team. Before joining the company in 2010, he was vice president of advanced development at Industrial Origami Inc. He managed product portfolio integration at FIAT Group, was lead development engineer for the design concept car team at BMW Group and program manager at Porsche Engineering Services. Mr. Greco started at Alcoa in 1996 as a product design engineer.


Jody N. Hall, Ph.D., is vice president of the automotive market for the Steel Market Development Institute (SMDI), a business unit of the American Iron and Steel Institute (AISI). She began leading the Automotive Applications Council at SMDI in 2014 after 30 years in advanced manufacturing engineering at General Motors Company. Dr. Hall has a bachelor’s, master’s and doctorate degree in materials science and engineering from the University of Michigan, Ann Arbor. SMDI increases and defends the use of steel by developing innovative materials, applications and value-added solutions for customers in the automotive, construction and packaging markets.


Andrew C. Halonen provides strategic marketing, sales and business development services for technology-based clients with a focus on lightweighting in transportation markets. He started Mayflower Consulting LLC in 2009 after years of industry experience. He earned a Bachelor of Science degree in mechanical engineering from Michigan Technological University, interned at Ford Motor Company and 3M, and worked at GS Engineering as business development manager before spending eight years at 3M as an application engineer, doing market research and technical sales. He started Mayflower because of his passion for matching businesses, people and technology. Andrew has a strong engineering background and is active in castings, composites, new alloy developments and additive manufacturing. You can learn more about his Mayflower work at www.lightweighting.com.


Adam Halsband is the North American market manager for Forward Engineering (FE), a global design and engineering firm based in Munich, Germany, that specializes in enabling cost-effective inclusion of fiber reinforced composites in serial mass-produced automotive structures. From concept development through serial production validation, FE supports automotive industry stakeholders in accelerating the development and commercialization of mixed-material lightweight solutions of tomorrow.


Adam Harms is a managing partner for Ruhl, a trusted industry partner focused on accelerating growth for companies specializing in advanced materials and manufacturing technology. Ruhl leverages comprehensive vehicle-design knowledge, access to key industry stakeholders and provides deep market insights to execute customer-focused, stage-gated programs that accelerate the adoption of new materials and technologies redefining the vehicles of tomorrow.


Bala Krishnan is director of automotive product applications for ArcelorMittal. He leads a team that identifies the needs of new automotive steel products, serves as the technical voice of the customer to the company and promotes new and existing steel applications. Mr. Krishnan joined Inland Steel, the assets of which are now part of ArcelorMittal, in 1987 as a platform manager and progressed through various technical roles. Most recently, he served as global technology manager for the Eastern Hemisphere. Mr. Krishnan earned a bachelor’s in mechanical engineering from India’s Alagappa College and a master’s in mechanical engineering from the Illinois Institute of Technology.


Pamela Larson is president and general manager of AutoForm Engineering USA. AutoForm Engineering is the leading provider of software solutions for die design and sheet-metal forming simulation and is used by more than 1000 companies in 50 countries around the world. With more than 25 years in the automotive industry specializing in the design, development, manufacturing and assembly of body structures, she also has a long history in simulation and testing. She led several vehicle lines at Chrysler for the virtual development and integration of vehicle systems for safety, durability and NVH.


Brad Lethorn is engineering program manager for Carbon Revolution, responsible for the application of one-piece carbon fiber wheels for U.S. OEM customers. He has 20 years of experience with the engineering, design and development of aluminum body OEM base brakes and high-performance brake systems, as well as five awarded patents and five pending.


Sandra McClelland chairs the American Chemistry Council (ACC) plastics division auto team and sits on the Institute for Advanced Composites Manufacturing and Innovation (IACMI) board of directors for ACC. Ms. McClelland, a Society of Plastics Engineers (SPE) Honored Service Member, is a marketing manager specializing in high-performance materials for Solvay Specialty Polymers. With more than 25 years of plastics-industry experience, she works with major OEMs and global Tier One companies on metal-to-plastic conversions for automotive applications. Ms. McClelland is a graduate of Purdue University.


Mansour Mirdamadi is Chief Engineer at Dow Automotive Systems. With global responsibility for engineering and application development for Dow Automotive Systems products, Mansour brings expertise in design, engineering analysis, and methodology development to customers for body structures and lightweight solutions. Mansour, who joined Dow in 1988, holds a Master of Science degree in engineering mechanics and a Bachelor of Science degree in mechanical engineering from Penn State University. He holds five U.S. patents and has contributed to several international publications in the area of vehicle body structures representing structural adhesives and reinforcement systems.


Gregory E. Peterson is the Michigan Manufacturing Technology Center Principle Materials engineer assigned to the Lightweight Innovations for Tomorrow (LIFT) Institute, located in Detroit. LIFT is one of 14 nationwide federal institutes and is dedicated to advancing lightweight-metal technologies. He is contracted by NIST (National Institute for Standards and Technology) as part of a national program to accelerate emerging mass-reducing technologies into commercially viable products that can be produced by U.S. manufacturers. Gregg’s background includes OEM (Pontiac product engineering, CPC Advanced Vehicle Engineering, DaimlerChrysler SRT, Lotus), Tier 1 and startup experience in lightweight ferrous and non-ferrous body and structure design, aerodynamics, thermal systems, interiors/seating, electronic control systems and software development, advanced plastics technologies, chassis design and development, powertrain, manufacturing/processing, cost analysis and electrical power generation. He has engineered lightweight products for numerous industries including sustainable energy, military, aerospace, agriculture, truck/bus, as well as automotive. Gregg also led several government-funded, lightweighting studies used by the EPA and NHTSA to assist in developing the 2025 fuel-economy standards while at Lotus. Gregg holds numerous patents in a wide variety of fields, is an SAE (Society of Automotive Engineers) volunteer speaker at U.S. universities and a regular presenter on lightweight topics at national and international engineering conferences.


David Weiss is Vice President of engineering and R&D for Eck Industries, Inc. He is responsible for development and application of high-performance alloys and casting concepts for the foundry and their customers. David has authored more than 70 papers on the processing and application of aluminum, metal matrix composite and magnesium castings. In 2015, he received the John A. Penton Gold Medal from the American Foundry Society for pioneering work in the premium aluminum-casting industry.



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